Repurpose Those Koozies for Even More Use
Coolies? Koozies? Coozies? Can Sleeves? Can Coolers? No matter what you call them, they are plentiful in souvenir shops, at tailgating events, and most people who drink out of a can have at least one in a drawer somewhere.
Many people today get tunnel vision when it comes to promotional items. “Oh, you sell _________” (insert your choice of giveaway, tchotchke, trinket, bling, swag, etc.). You start to see pens, magnets, mugs, and koozies as just a bunch of stuff lying around. The important point to remember is that this is PRIME REAL ESTATE in the marketing world! These items receive long-term and repeated exposure. They are already in the homes of your target audience,repeatedly showing off their emblazoned logo to the person you intended to reach. They can’t change that channel or fast forward through the ad right there in their hands.
In this industry one of the most cost-effective promos out there is still the koozie. This pint-sized billboard is sought after at fairs and festivals, collected, and pulled out at picnics and get-togethers (hello, brand exposure to even more people through non-verbal referral…a.k.a. letting someone at the party borrow your koozie). The next time you are giving out these time-tested items, don’t label them a “koozie”. Instead, why not try one of these clever identity swaps:
1. Rusty Ring Prohibitor: If you keep your shaving cream in your shower, then you’ve probably struggled with those pesky rust rings that are left behind from the metal bottom of the can. Well, don’t worry, there’s a koozie for that. Simply place your shaving cream can inside a can cooler, and you’ll never be plagued by rust rings again!
2. Light Bulb Wrangler: Not only does the koozie protect your hand if you need to unscrew a light bulb that is still hot, it’s a great way to store unused light bulbs to prevent them from breaking.
3. Earring Holder: Earrings are teeny tiny and seemingly guaranteed to get lost. Whether you’re taking some pairs of earrings with you when you travel or just need a new way to organize your earrings at home, you can use a koozie to store and organize them! There are a couple of different ways to do this. You can use the koozie as is, as pictured above, or you can cut the koozie open and cut off the bottom to create a flat rectangle that makes it a little easier put the backs on your earrings, as pictured below.
4. Fruit Protection: Protect your apple, pear, peach, or plum with a koozie. It’s a great way to keep it safe whether it’s traveling in a lunch cooler or back pack!
5. Flexible Pool Noodles! Have some of the thick foam koozies lying around? Attach them end to end (most have a small hole in the middle of the bottom) with a nylon rope for an instant pool accessory!
6. Moving? Place koozies around your glassware before packing them in boxes
7. Smudge Guard: Just follow the steps above to create your very own smudge protector with an old koozie! All you need to do is cut a thumb-sized hole from the side of the koozie and then fold the bottom in half so that it fits between your middle and ring finger. With those two simple steps you’ll have a wrist guard of your own!
8. Use them as furniture moving pads. If you’re planning on rearranging your furniture, don’t forget your koozies! Heavy furniture can scratch and damage hardwood floors or be difficult to budge on carpet. You can protect your floors and make your furniture easier to move by placing a koozie on the furniture’s legs.
9. Use personalized koozies at the bottom of your logo imprinted tote bag to keep things organized.
10. Use in the car cup holder
11. Soap Holder: Add a suction cup to the back of a can cooler and use it to hold soap in the shower
12. Gear Shift Cover: After your car has been baking in the sun all day while you were at work, your gear shifter can be pretty hot to the touch. You can avoid that extremely first world problem by placing a koozie over your gear shifter.
13. Lens protector: Camera lenses are expensive and valuable, so obviously any photographer goes to great lengths in order to store their lenses safely and securely. You can protect your lenses from harm using any spare Koozie you have lying around the house!
14. Wrapping Paper Storage: After the holiday season, you need a way to keep your wrapping paper from unraveling. If you don’t have any rubber bands or a container on hand, never fear! All you have to do is roll up your wrapping paper and stick a koozie on each end, and you’ve got instant, convenient storage!
15. Centerpieces: Use a koozie as a centerpiece on a table during a special event. Hard foam koozies are sturdy enough to stand up and hold a floral arrangement or small vase. These are a fun, quirky way to personalize tables at a party or reception.
16. Pencil Holder. Hard foam koozies will stand up on their own and hold a selection of pens conveniently on the top of your desk. However, the collapsible koozies also work. Simply slip a drinking glass into one of these koozies to give it some structure, and you’ve got a fun pen holder, as well as a spare koozie available to hold an icy cold bottle of water.
17. Junk Drawer Organizers: Keep loose items organized in a drawer. Your extra koozies can do double duty as junk-drawer organizers, and still be available for your next barbecue.
18. Use a water bottle koozie as a Wallet to Go (it has a drawstring!).
19. As a Pin Cushion for your sewing needles.
So many uses from such a humble promotional item. That’s a lot of bang for your buck when you consider the different ways your logo could be used and seen throughout the life of this inexpensive product! If you are interested in getting your name out there with this inexpensive and versatile product, please contact Cajun Country Promos. We would love to help you get your name out there!
Top 10 Occasions Where You Can Use Branded Koozies
- Camping trips
- Picnics
- Sports Events
- Travel
- Wedding Favors
- Trade Shows
- New Product Launch
- Parties
- Tailgating
- BBQ’s
This article is duplicated from a blog article I wrote in 2015 while working for another company. It's not plagiarism if it's something I wrote originally, right?
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