What Makes a Good Promotional Product Gift?

 

Marketing budgets have always been a careful balance between price and effectiveness. Now, more than ever, companies are having to not only watch their spend but also make sure every dollar is utilized for maximum impact and branding reach. Spending the budget on the cheapest pen you can find to get the most quantity for your money is not the best way to convey your message. You not only run the risk of a bad impression if the pen is of poor quality but oftentimes companies' efforts end up tossed in a drawer, forgotten, or worse - thrown away - because the item wasn't seen as valuable or useful, and therefore not memorable. It becomes wasted marketing funds and a lost brand impression. So, what makes a good promotional gift? Here are some of the findings from the annual impressions study. 

While the consumer prioritizes quality in most cases, the companies purchasing the products to give out emphasize usefulness and price over quality and this is where many businesses lost focus of the most effective way of spending their marketing dollars and getting the best impact for their brand. 

With promotional products being the most preferred advertising medium to consumers, it is a great choice to employ the help of your brand consultant who is not only familiar with the THOUSANDS of promotional options out there, but can also help you navigate which items will be useful and of good quality while keeping your budget in mind. With the effectiveness of promotional products heads and shoulders above other advertising means, it makes sense to invest in your business with the only form of marketing that will give you repeat brand exposure and extended use. 

 If you need help finding the right promotional marketing for your business or organization, please contact Cajun Country Promotions at 985-266-3420 or cajuncountrypromos@gmail.com. We'd love to help you stand out!