Why Are Promotional Products so Effective at Branding?

 


In today's busy world, keeping your business top of mind for your customers is key in staying successful. A good brand image is easily recognized and remembered. With the bombardment consumers receive daily from advertising, it can often be difficult to stand out from the competition or find the right marketing strategy that delivers results and effective brand recognition. Promotional products are often underestimated or overlooked yet remain one of the most effective AND cost effective forms of brand marketing out there. From pens and koozies to t-shirts and tote bags, these logoed items are distributed to your customers and target audience with the means to boost brand awareness and morale. 

Stand Out in the Digital Age


Where would we be today without our phone? It is our portable computer, our lifeline, and what connects us to the rest of the world and keeps us tapped in 24/7 to everything going on and all the ads that come in via social media, email, banner ads, pop-ups, in-video ads, in-game ads, and on and on. The vast majority of communication between people today is done digitally. People exchange info through their phones instead of swapping business cards. This constant involvement of digital information when we communicate numbs us to advertising through technology. It's hard for a business to get noticed among the constant bombardment of advertising. Tangible items, such as promotional products, have a chance  to stand out and make an impact more than ever before. Giving an item that they can actually hold will be a refreshing experience for them, and they are more likely to notice and remember your brand as a result.








Promotional Products Are Useful

The more useful a promotional gift is, the more it will be used and reused - exposing that person to your brand and/or message time and time again. Pens and mugs are a consistent favorite among marketers who distribute promotional items because they are used constantly and provide months or even years of brand exposure. Pens, on average, change hands six times during their lifespan - giving six people repeated brand exposure to your message.








Stand Out From the Competition

Even though pens and mugs are useful and used daily, you also don't want to be just another pen in the drawer or another mug in the cabinet. I have been to several conventions and trade shows to scout what the exhibitors are giving away and leave with a stack of cups, koozies, and pens. Unless yours is something truly amazing to behold, it will be hard to stand out from the crowd and while it may be useful, it won't be memorable and your marketing dollars become wasted. A brand consultant is your guide to helping you find something of quality, something unique and useful that will help leave your target audience with a memorable impression. 










First Impressions are Everything

When trying to reach new potential customers, that first impression is absolutely critical in establishing the relationship or closing the deal. It's hard to make a bad impression with a good promotional gift. Everyone likes to receive free stuff, and giving a potential client a little lagniappe is a great way to get off on the right foot. Your brand will be viewed in a positive light and you will find the recipient will be more receptive to your sales pitch.











Promotional items are a proven way to make a great first impression with new customers, stand out in a digital industry and among the competition, and provide something that customers will enjoy having and using. For more information, ideas, or to schedule a consult call 985-266-3420 or email us at cajuncountrypromos@gmail.com

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